Meet the Team
Paul Dettmann
Director
A sixth-generation farmer with 20+ years experience as CEO of conservation organisation Cassinia Environmental.
Ash Knop
Chief Executive Officer
An experienced leader with 20+ years in sales, marketing, management, innovation and strategy in the NFP sector.
Heath Evans
Chief Marketing Officer
A marcomms expert with 16+ years leading teams across the sport, NFP, education, startup and innovation sectors.
Deanna Marshall
Lead Ecologist
A nature lover with over 20 years working with conservation and covenants for organisations including Trust for Nature & the Department of Sustainability & Environment. Read about Deanna
Nopera Whitley
Chief technology officer
An e-commerce expert with 15+ years of experience in founding, consulting, and scaling businesses. He has led tech teams to deliver pioneering solutions in retail, B2B, and conservation sectors.
Cody Rees
Lead developer
A versatile full stack developer, with a strong background in designing and developing comprehensive software solutions. With over ten years of experience, Cody has excelled in roles ranging from senior developer to project consultant. His expertise spans frontend and backend development, devops, and infrastructure management.
The Journey so Far...
Jun 2022
Wilderlands launches on World Environment Day
Over 100 industry leaders gather on the eve of World Environment Day to see Wilderlands launched into the wild at SOFO in Kyneton Victoria.
Watch the highlights
Aug 2022
Exclusive article in the AFR
The launch of Wilderlands is covered in an exclusive with the Australian Financial Review as well as receiving airtime across a range of platforms including Startup Daily, ABC Radio, We Are Explorers, and many more.
Read the article and explore other media coverage
Aug 2022
Wilderlands releases first version of our Whitepaper
Ahead of our Wilderlands platform launch, a key document is developed outlining our methodology.
Read our whitepaper
Aug 2022
Pitching our progress at Velocity
Three months after being accepted into the Melbourne Accelerator Program's Velocity Program for early-stage startups, Wilderlands takes the stage to share our progress.
Read about the program
Aug 2022
The Camerons become our first customers
After seeing Wilderlands pitch, John and Alison Cameron provide a major boost protecting over 1800 sqm.
View their impact
Aug 2022
Deanna Marshall joins the team
Wilderlands secures our Lead Ecologist bringing over 25 years working across conservation and covenants.
Read about Deanna
Sep 2022
Heading to Singapore with Silverstrand
Wilderlands is selected for Silverstrand's inaugural Biodiversity Accelerator, the first program of its kind alongside a cohort of global founders.
Read about the program
The Shaws provide game-changing support
Wilderlands meet a couple who completely change the trajectory of the business with a commitment to protect 28,910 sqm across all four projects, with a particular focus on the Coorong.
Sep 2022
Bringing biodiversity to life with Lendlease
Wilderlands partners with Lendlease for their Towards Zero Customer Summit protecting the equivalent square meters of the event and creating a unique way attendees can unlock their very own starter pack.
Nov 2022
Talking conservation in Canberra
Wilderlands CMO Heath Evans presents at the 2022 Conservation in Finance Conference.
Watch the presentation
Dec 2022
Melbourne to Montreal for COP15
Wilderlands accepts an invitation to attend the United Nations Biodiversity Conference (COP15) in Montreal. It proves a game-changing decision.
Read about the experience
Dec 2022
World Economic Forum highlights Wilderlands
We're on the world's radar as the WEF highlights Wilderlands in an article exploring how biodiversity credits can deliver benefits for business, nature, and local communities.
Read the storyDec 2022
Wilderlands reaches 50,000 square meters protected milestone
Just six months since launching, Wilderlands reaches a significant milestone thanks to the generosity of supporters across the globe.
Dec 2022
Wilderlands joins UN's Biodiversity Credit Alliance
As the burgeoning biodiversity market continues to form, Wilderlands is selected to join credit developers from across the globe as part of the UN's Biodiversity Credit Alliance.
Learn more about the BCA
Feb 2022
Bringing biodiversity protection to the VicBioCon
Wilderlands were invited to deliver the opening plenary at the Victorian Biodiversity Conference (VicBioCon) to an audience of over 500 attendees.
Read about the conference
Apr 2023
Adelaide Fest takes action to protect the Coorong
Australia's largest arts and culture festival commits to protecting precious biodiversity at Coorong Lakes and gives attendees the opportunity to unlock their own patch as well.
Read about the campaign
Apr 2023
Wilderlands profiled in The Wall Street Journal
With global publications starting to take notice, Wilderlands is highlighted in an article exploring Australia's opportunity to be aleader in the biodiversity market.
Read the story
Apr 2023
al.ive body teams up with Wilderlands for Earth Day
Our partnership kicks off as we team up to deliver a campaign supporting our Alleena project with 4350 sqm protected by the company as well as a commitment to provide every purchase with a square metre of protection in this project.
Read about the campaign
May 2023
Impact Economist showcases Wilderlands as a case study
An in-depth piece exploring the role of finance in driving the biodiversity market shines a light on Wilderlands as early evidence of the impact this may have on biodiversity.
Read the story
May 2023
Pitching at the Plaza Ballroom for the MAP Launch
After being selected as one of 11 teams to be part of the Melbourne Accelerator Program, Wilderlands CEO shares the story of the startup at the MAP Launch.
Read about the program
May 2023
Wilderlands protects over 60,000 sqm
After only 9 months, Wilderlands reaches a major milestone with over 60,000 sqm protected across four projects from over 1000 supporters.
Start protecting nature today
June 2023
Wilderlands selected for KPMG Nature Positive Challenge
Wilderlands are selected to be part of the KPMG Nature Positive Challenge as one of five teams from across Australia, Fiji, and Papua New Guinea.
Learn more about the program
Biological Diversity Unit
We've received global recognition for our proprietary methodology that leverages state conservation covenant regulations and incorporates leading ecosystem management practices to fulfil the promises that underpin every Biological Diversity Unit and which are detailed in our Wilderlands Whitepaper.
Learn more
Permanent Protection
20 Years of Management
20% Loss Buffer
Geotagged & Certified
Independently Registered
